For lots of folks, Facebook is just a fun time-waster. It's a good use of time if you market on it. There are millions of users on Facebook - all potential customers. You'll discover some excellent tips and tricks for marketing on Facebook in the following article.

If you're marketing your business on Facebook, you should be professional about it at all times. While social media sites provide a relaxed atmosphere, your business still needs a professional appearance. When you keep a professional tone, you are respected more by customers.

Generate some attention for your Facebook campaign by organizing a giveaway. Try getting your customers to 'like' your site by giving them something for free. Update your Facebook page with the winners, and repeat this any time you want more fans.

Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can do this by making your page colorful or adding lots of photos to it. This will attract more users.

Keep spam off of your Facebook page. There are built-in filters that can help you monitor your page. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can't be posted to your page.

Facebook is a great place to share information. Facebook isn't just for chitchat, it can also be a serious content platform. Treat it as such. Make sure that you incorporate professional posts about your product on your page. You will realize that Facebook will help drive high traffic!

Create custom tabs on your business Facebook page. You can easily organize the information available on your page so that fans can find it. Deals, contests and promotions can be organized with their own tabs.

Offer an exclusive coupon, sample or great deal for those who "like" your page. You can glean a lot of attention through Facebook likes. Think about offering something people are going to be interested in. A contest is a good idea as is a coupon or discount. If they know they can get something they want, they will like it without hesitation.

Don't think that Facebook is the only place that people go for social media purposes. As popular as Facebook is, not all cultures and age groups use it. Do some homework to find out where your niche audience spends their social media time.

Avoid posting non-related updates that don't enhance your content value. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Post anything of a personal nature using your individual Facebook profile.

You might have trouble when you first start marketing your business through Facebook. A great way to start is to add a Facebook button to your website. That lets people know you're now active on Facebook. When they like your brand, you'll find it easy to provide them with frequent updates.

Pay attention to the "personality" of your brand and build this with your marketing materials. This will give you credibility and a sense of individuality. Have a little fun, but don't offend anyone.

Use Facebook to show your expertise your field. Facebook is great for demonstrating your ability to be a niche leader. When a question is asked, answer it expertly. This is a good way to meet new people and grow your fan base.

You really should make sure that you are making an effort to allow your audience to be informed about your business through Facebook. You don't have to make 10 posts a date, but you should update regularly. Ensure your updates contain excellent information your customers will love.

Run competitions and/or contests for getting the most likes on your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This strategy will increase your subscribers.

The design of your Facebook page should be similar to your website's design. For instance, if your main color is royal blue, make that the main color on Facebook, too. You will help people feel like they know your brand and products. If you have a totally different design in Facebook, this will just confuse your devoted customers.

Be careful about how often you use Facebook Update. This allows the messages to be sent to every one of your followers. But, this should be used sparingly and for important details rather than daily postings. This isn't something that can be used regarding promotional purposes on a continuous basis.

Event sharing can help increase interest to your business's Facebook page. For example, if you attend trade shows you could create an event that shows this to share with those that follow and Like your page. Facebook automatically reminds your customers of the event.

Understand that just because you have lots of subscribers, it doesn't always translate to a more successful business. Your focus should be on those who have the most potential to buy your products or to share with their friends. Looking at the conversion rate can show you if your campaign is successful.

Think about Facebook matchmaking as a way to market your brand. A lot of the time you might be able to get people connected with Facebook. Do it. These people will then have a story to share with others, and your brand will be central to it. Even the smallest situations can make for great advertising.

Be aware that there are people on Facebook who may try and thwart your efforts. Facebook makes it easy for troublemakers to negatively impact others. Protecting yourself requires diligence in paying attention to what has been posting and removing the negative content instantly.

A lot of people are on Facebook to game or quote but you can make money! With these tips, it's easy to see why Facebook can be such a powerful marketing tool. The limits are endless if you use the knowledge you've gained.